These Shoppers Thought They Were Shopping For A Parka. Then The Floor Disappeared.

These customers in Korea were completely thrown off when they faced a unique challenge while browsing this pop-up North Face store. As the floor below them slowly begins to recede, they are left no choice but to grab onto the wall with rock-climbing holds.

Partnering with Innored, a South Korean agency, the prank was titled, “Never Stop Exploring.” See how these unwitting participants do in this surprise stunt: